Logan Paul's energy drink, Prime, has become the largest sponsor in WWE history, securing the first in-ring advertisement deal. The partnership marks a significant milestone for both Paul and WWE, with the Prime logo set to feature prominently in the wrestling ring. The deal reflects the rapid success of Prime, which brought in over $1 billion in sales last year and counts notable figures like Patrick Mahomes and Israel Adesanya as partners.
After becoming the number one contender for the United States Championship, Kevin Owens reluctantly tried Logan Paul's Prime energy drink and admitted it was good, despite his initial hesitation. Owens still plans to beat Paul at the Royal Rumble and restore prestige to the title he previously held.
Senate Majority Leader Chuck Schumer is urging the FDA to investigate Prime, an energy drink partially owned and promoted by YouTube influencers Logan Paul and KSI, due to concerns over its high caffeine levels and potential harm to children. Schumer argues that the marketing for Prime's energy drink is similar to its non-caffeinated counterpart, leading parents to mistakenly purchase a caffeinated beverage for their children. The drink contains 200 milligrams of caffeine per 12 ounces, equivalent to about half a dozen cans of Coca-Cola or nearly two Red Bull energy drinks. Some schools in Australia and the UK have already banned the drink, citing potential health issues in children. Schumer also calls for an investigation into the company's marketing practices and claims made on social media.
