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Price Testing

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Instacart Discontinues Variable Pricing Program

Originally Published 21 days ago — by AP News

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Source: AP News

Instacart is ending a program that showed customers different prices for the same item at the same store, after concerns about transparency and trust. The company clarified that the price variations were random and not based on demand or personal data, and will cease these testing services to restore customer confidence. This move follows a recent $60 million settlement with the FTC over deceptive practices.