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Political Advertising

All articles tagged with #political advertising

politics1 year ago

Biden Campaign Intensifies Attacks on Trump's Legal Troubles

President Biden's campaign strategy against Donald Trump focuses on portraying Trump as more dangerous and extreme than during his presidency, emphasizing his reaction to losing the 2020 election. This approach aims to sway swing voters and those disillusioned with both candidates by highlighting Trump's perceived threats and legal issues. Biden's campaign is investing heavily in negative advertising, contrasting with his more positive 2020 campaign, to frame the election as a choice between a stable future and a chaotic return to Trump's leadership.

via The Washington Post|
#2024-election#biden#campaign-strategy
politics1 year ago

"Arizona Senate Race: Advertising, Abortion, and Rating Changes Heat Up Campaign"

The Arizona Senate race is seeing an escalation in digital attack ads from both sides, with the National Republican Senatorial Committee targeting Democratic Rep. Ruben Gallego and Gallego hitting Republican frontrunner Kari Lake. The digital ad spending is expected to set the stage for a costly and contentious campaign, with early themes focusing on issues such as abortion and personal attacks. Gallego is outspending and outraising Lake, having spent nearly $3.8 million on TV ads and raising $7.5 million in the first quarter of 2024, while Lake has spent about $30,000 and raised $3.6 million. The race is anticipated to be one of the most expensive Senate contests in the country, with predictions of $250 million being spent.

via NBC News|
#arizona-senate-race#campaign-finance#kari-lake
politics1 year ago

"Nevada Senate Race Reaches Toss-Up as Record Ad Buy Shifts Dynamics"

Nevada Democratic Sen. Jacky Rosen has reserved a record-breaking $14 million for ads in anticipation of a tough Senate race, following a shift in the race's rating to "Toss Up" by the Cook Political Report. Her Republican opponents are in a crowded primary, and the ad reservation surpasses the previous record set by Sen. Catherine Cortez Masto. Despite touting bipartisanship, Rosen's voting record aligns closely with President Biden. Political advertising spending in Nevada is historically high, with the 2022 Senate race being the third most expensive in the country. Former U.S. Army Capt. Sam Brown is the frontrunner among Republican candidates seeking the Senate nomination.

via Fox News|
#jacky-rosen#nevada#political-advertising
politics1 year ago

"Republican Voters Against Trump Launches $50 Million Ad Blitz to Block Reelection"

Republican Voters Against Trump, a group dedicated to opposing former President Donald J. Trump, plans to spend $50 million on a series of homemade testimonial videos featuring voters who previously supported Trump but will not do so in 2024. The group, led by Sarah Longwell, aims to cleave Trump voters away from him through personal testimonials rather than traditional attack advertising. The focus is solely on attacking Trump, with no promotion of President Biden, and the initial testimonials do not address abortion rights. The group had over 1,000 homemade videos in 2020 and is starting with 100 for 2024, with a focus on Trump's attempt to overturn the 2020 election and the Jan. 6, 2021, attack on the Capitol.

via The New York Times|
#2024-election#anti-trump-coalition#political-advertising
technology2 years ago

Meta's Updated Rules for Political Advertising in the 2024 Election

Meta, formerly known as Facebook, has announced updated policies on political advertising, requiring advertisers to disclose the use of artificial intelligence (AI) to alter images and videos in certain political ads. The new rules apply to photorealistic AI-generated content that depicts real people saying or doing things they did not, as well as content that depicts realistic-looking events that did not happen. Meta will also block new political, electoral, and social issue ads during the final week of US elections, lifting the restrictions the day after the election. The move comes as the use of AI technologies in misleading ads poses a new challenge for the social networking giant, which has faced criticism in the past for failing to address misinformation on its platforms.

via CNBC|
#ai-generated-images#ai-technologies#meta
technology2 years ago

"Google Implements AI Transparency Policy for Election Ads"

Google has updated its political advertising policies to require politicians to disclose the use of "synthetic" or AI-generated images or videos in their ads. While the company already bans deepfakes, the new policy will require disclosure of any use of AI beyond minor edits. Politicians will need to label their ads with a warning about synthetic content. The change comes in response to the growing prevalence of tools that produce synthetic content, raising concerns about the potential for deception in election ads. The new rules will take effect in November and apply only to advertisements, not regular videos on YouTube.

via The Washington Post|
#ai#deepfakes#google
politics2 years ago

RNC Uses AI-Generated Ad to Criticize Biden's Re-Election Bid

The Republican National Committee (RNC) released a 30-second video, built entirely with AI imagery, that envisions a dystopian future during a second Biden term. The video shows an "emboldened" China invading Taiwan, shuttered storefronts, a mass of migrants crossing a river, and military troops on the outskirts of San Francisco. The RNC said it used the approach to "look into the country's possible future if Joe Biden is re-elected in 2024." The tactic suggests the GOP is "taking the lead from Jack Posobiec," said Sam Gregory, executive director of the human rights organization Witness.

via The Washington Post|
#2024-election#ai#joe-biden