"Republican Voters Against Trump Launches $50 Million Ad Blitz to Block Reelection"
Republican Voters Against Trump, a group dedicated to opposing former President Donald J. Trump, plans to spend $50 million on a series of homemade testimonial videos featuring voters who previously supported Trump but will not do so in 2024. The group, led by Sarah Longwell, aims to cleave Trump voters away from him through personal testimonials rather than traditional attack advertising. The focus is solely on attacking Trump, with no promotion of President Biden, and the initial testimonials do not address abortion rights. The group had over 1,000 homemade videos in 2020 and is starting with 100 for 2024, with a focus on Trump's attempt to overturn the 2020 election and the Jan. 6, 2021, attack on the Capitol.
- Republican Voters Against Trump Plans $50 Million Ad Campaign The New York Times
- Republican group planning $50M campaign to block Trump from reelection The Hill
- The Billionaires Supporting Republican Voters Against Trump Campaign Forbes
- GOP anti-Trump voters launch $50 million campaign blitz but aren't 'building a pro-Joe Biden coalition' Washington Examiner
- Republican Voters Against Trump shares Florida voter stories in $50M ad blitz Florida Politics
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