AI's Impact on PC Sales and Market Dynamics
Originally Published 2 days ago — by ZDNET
Dell executives at CES 2026 expressed disappointment with the consumer demand for AI PCs, noting that AI features are confusing rather than compelling. Microsoft’s CEO is actively involved in improving Copilot, but the product still lags behind competitors and faces skepticism from consumers. Despite the hype, the market is not yet ready to embrace AI PCs, and traditional sales methods remain necessary until AI tools like Copilot are more mature.