From $100,000 to $20 Million a Month: The Success Story of Olipop's Healthier Soda Brand
Olipop, a "healthier" prebiotic soda brand, is projected to surpass $200 million in sales by the end of the year. Founded in 2018 by Ben Goodwin and David Lester, Olipop offers low-sugar, high-fiber soda flavors that appeal to Gen Z and millennial consumers. Goodwin, who dropped out of college to pursue entrepreneurship, spent years perfecting the formula for Olipop in a makeshift lab. After an unsuccessful venture with a probiotic soda company, Goodwin and Lester regrouped and launched Olipop, which quickly gained popularity and secured funding from notable investors. The brand has experienced significant growth, with over 23,000 stores selling Olipop products and monthly sales exceeding $20 million. Goodwin and Lester have ambitious plans to expand their healthy soda offerings and aim to achieve revenue surpassing $1 billion.
