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Nostalgia Marketing

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Chi-Chi's Set for Revival 20 Years After Closure

Originally Published 1 year ago — by CNN

Featured image for Chi-Chi's Set for Revival 20 Years After Closure
Source: CNN

Chi-Chi's, a once-popular Mexican restaurant chain that closed in 2004 after a hepatitis A outbreak, is set to make a comeback in 2025. Hormel Foods, which owns the Chi-Chi's trademark, has allowed Michael McDermott, son of the chain's co-founder, to reopen the restaurants. The revival aims to blend nostalgia with modern dining trends, despite challenges like rising food costs and labor shortages. Chi-Chi's branding will continue on packaged foods, while the restaurant's return taps into a trend of reviving nostalgic brands.