Non-alcoholic beer is projected to become the second-largest beer category worldwide in 2024, driven by a 9% growth rate and consumer shifts towards moderation, especially among younger generations, with major brands expanding their zero-proof offerings and sales surpassing $17 billion globally.
Tom Holland and Zendaya enjoyed a casual night out in Boston, where Holland tried his newly launched non-alcoholic beer, Bero, for the first time in a public setting. The Spider-Man stars shared highlights of their adventure on Instagram, with Holland expressing excitement over his drink and Zendaya giving a thumbs-up in a photo. Holland launched his non-alcoholic beer brand in October after deciding to stop drinking in early 2022.
Tom Holland and Zendaya were spotted enjoying a night out at a Boston bar, where Holland shared videos of himself trying his non-alcoholic beer, Bero, for the first time in public. The couple, who met on the set of Spider-Man: Homecoming, have been in a relationship since 2021 and are reportedly very happy together. Holland has been open about his sobriety journey, having been sober for over a year. The couple is also set to star in an upcoming Christopher Nolan film alongside Anne Hathaway and Matt Damon.
On National Beer Day 2024, the US is witnessing a shift in beer preferences, with Modelo Especial surpassing Bud Light as the top-selling beer, while non-alcoholic beer sales have surged by 32.6%. The number of breweries in the US has grown to nearly 10,000, with craft beer sales increasing, but overall beer demand has declined due to competition from products like hard seltzers. Additionally, the price of beer at home has risen, and non-alcoholic beer is becoming a significant segment of the market.
Anheuser-Busch InBev secures the first-ever beer sponsorship for the Olympics, with its non-alcoholic beer, Corona Cero, being the chosen brand for the partnership. The deal spans from the Paris 2024 Summer games to the Los Angeles 2028 Summer games. AB InBev's CEO sees potential in the low-alcohol market and emphasizes the resilience of the beer industry amid global supply chain challenges. This move marks a strategic shift for AB InBev, following previous marketing controversies, and could provide a significant platform for the company's products.
Today is International Beer Day 2023, a day dedicated to enjoying beer and celebrating its history. Whether you prefer alcoholic or non-alcoholic options, there are plenty of beer products to enhance your celebration. From non-alcoholic beers like Athletic Non-Alcoholic Run Wild IPA to beer brewing kits like MoreBeer Deluxe Home Brewing Kit, there are options for every beer enthusiast. Other products include Koozies, can coolers, beer fridges like the Wine Enthusiast Evolution Series Beverage Center, beer subscription services like The Original Craft Beer Club, bottle openers like the Pop-the-Top Beer Bottle Opener, growlers like Stanley's classic easy-poor growler, beer glasses like the one from Bokksu, and coolers like the Yeti Tundra 45 or Rtic's 52 Qt Ultra-Light Cooler.
Netflix has partnered with Athletic Brewing Company to release a limited edition, co-branded non-alcoholic beer inspired by "The Witcher" called Geralt's Gold. The beer will be sold across the US and is already available on the Athletic Brewing website. Athletic Brewing ferments its brews to be less than 0.5% alcohol by volume, and the beer comes with a freebie for the first 750 people who order it on the website. Non-alcoholic beer sales were up by 33% this year, according to a recent survey.
Netflix has partnered with Athletic Brewing Company to release a limited edition, co-branded non-alcoholic beer inspired by "The Witcher" called Geralt's Gold. The beer will be sold across the US and is already available on the Athletic Brewing website. Athletic Brewing ferments its brews to be less than 0.5% alcohol by volume, and the beer comes with a freebie for the first 750 people who order it on the website. Non-alcoholic beer sales were up by 33% this year, according to a recent survey.
"Vanderpump Rules" star Tom Sandoval announced during his band's concert that he has been sober for a month and is now drinking non-alcoholic beer. Despite the temptations that come with touring, he has decided to take a break from liquor. His announcement was met with cheers and applause from the crowd.