All articles tagged with #brand innovation
Non-alcoholic beer is projected to become the second-largest beer category worldwide in 2024, driven by a 9% growth rate and consumer shifts towards moderation, especially among younger generations, with major brands expanding their zero-proof offerings and sales surpassing $17 billion globally.
Kenvue CEO Thibaut Mongon plans to drive growth through brand and product innovation after the company's successful IPO. Kenvue has a portfolio of well-known brands, but Mongon believes there is ample opportunity for growth. The company plans to use new science and technologies to develop new products that meet the specific needs of consumers. Kenvue will also use a "digital-first approach" to deliver more personalized experiences with the company's brands, including new e-commerce and direct-to-consumer services. While primarily focused on organic growth, Mongon said the company isn't ruling out M&A in the future.