AB InBev Makes History as First Beer Sponsor of the Olympics
Anheuser-Busch InBev secures the first-ever beer sponsorship for the Olympics, with its non-alcoholic beer, Corona Cero, being the chosen brand for the partnership. The deal spans from the Paris 2024 Summer games to the Los Angeles 2028 Summer games. AB InBev's CEO sees potential in the low-alcohol market and emphasizes the resilience of the beer industry amid global supply chain challenges. This move marks a strategic shift for AB InBev, following previous marketing controversies, and could provide a significant platform for the company's products.