AB InBev Makes History as First Beer Sponsor of the Olympics
TL;DR Summary
Anheuser-Busch InBev secures the first-ever beer sponsorship for the Olympics, with its non-alcoholic beer, Corona Cero, being the chosen brand for the partnership. The deal spans from the Paris 2024 Summer games to the Los Angeles 2028 Summer games. AB InBev's CEO sees potential in the low-alcohol market and emphasizes the resilience of the beer industry amid global supply chain challenges. This move marks a strategic shift for AB InBev, following previous marketing controversies, and could provide a significant platform for the company's products.
- Corona-maker AB InBev to have first beer sponsorship with the Olympics CNBC
- The Olympics tap its first-ever beer sponsor CNN
- Olympics brings on its first beer brand as a global sponsor — Budweiser's AB InBev Detroit News
- Why AB InBev is returning to the Olympics Ad Age
- Alcohol-free Corona Cero to be official Paris beer as AB InBev signs deal Reuters.com
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