Unveiling the Science and Influencers Shaping Food Trends
Originally Published 2 years ago — by CBS News
Food trends are influenced by various factors, including consumer preferences, health consciousness, and sustainability concerns. Insights Executive at Nielsen IQ, Sherry Frey, highlights the growing consumer awareness of the impact of food on health and the environment, leading to trends like mushrooms, sea vegetables, and stress-reducing ingredients like ashwagandha. Food development labs like Mattson play a crucial role in creating new products for companies looking to tap into emerging trends. They observe the preferences of young people and cater to the rising demand for Latin cuisines. Additionally, the future of food involves innovations like precision fermentation to produce animal-free proteins, such as eggs made from yeast. Advertisements for new food products now heavily rely on social media to generate buzz. Overall, the tastemakers are focused on providing healthier and more sustainable food options while embracing cultural diversity in flavors.