Indian farmers are increasingly cultivating butterfly pea flowers, which are gaining global demand as natural colorants and health supplements, transforming local livelihoods and creating new business opportunities despite regulatory and quality challenges.
Food manufacturers are phasing out artificial dyes in favor of natural alternatives, but maintaining vibrant colors remains a challenge due to consumer expectations and the cost of natural dyes, with some companies like Sam's Club making significant progress while facing resistance from shoppers accustomed to bright, processed food colors.
Kraft Heinz plans to remove artificial dyes from all its foods by 2027, including Jell-O, which faces challenges in replicating vibrant colors like green using natural ingredients such as spirulina and turmeric, often resulting in higher costs and altered flavors.