All articles tagged with #modelo
The article reports that Modelo, America's top-selling beer, has experienced a significant decline in sales and earnings due to reduced spending by Hispanic consumers amid immigration raids and increased tariffs under President Trump, leading to financial challenges for Constellation Brands.
Modelo's sales have declined among Hispanic consumers in the US, impacting its overall performance in the beer market.
Constellation Brands has lowered its full-year outlook due to a challenging economy and declining demand from Hispanic consumers, particularly affecting its beer sales, leading to an 8% stock drop and revised financial forecasts.
Constellation Brands, parent of Modelo and Corona, faces a significant drop in beer sales, especially among Hispanic consumers, leading to a profit and sales warning and a stock price near a 5-year low, with revised earnings and sales outlooks for 2026.
The US government's aggressive immigration crackdown and potential unwinding of the legal migration system are negatively impacting American businesses like Constellation Brands, as Hispanic consumers, who are a significant customer base for Modelo beer, are reducing their consumption out of fear of deportation, highlighting the broader economic consequences of immigration policies.
The crackdown on migrants in the US is negatively impacting American businesses like Modelo, which is experiencing a decline in Hispanic customers who fear deportation, highlighting how immigration policies could harm the economy and corporate interests.
Modelo's disciplined marketing strategy, which included targeting specific demographics and leveraging cultural events, played a significant role in surpassing Bud Light in the beer market. While a boycott against Bud Light may have contributed to Modelo's success, it was ultimately their effective marketing tactics that helped them gain an edge over their competitor.
Bud Light faces more bad news as sales of Modelo soar, further impacting their market position.
Anheuser-Busch, the beer maker, announced that it will be laying off positions within its US corporate staff as part of a restructuring effort to simplify and reduce layers within the organization. The layoffs will not affect frontline staff such as brewery and warehouse employees. The job eliminations represent less than 2% of the company's US employee population, which amounts to approximately 380 positions. This decision comes after Bud Light lost its position as America's top-selling beer to Modelo Especial in May, partly due to controversy surrounding a custom can sent to a transgender influencer.
Modelo has overtaken Bud Light as the top-selling beer in the US, according to data from market research firm IRI. Modelo's sales have been steadily increasing over the past few years, while Bud Light's have been declining. Modelo's success can be attributed to its marketing campaigns targeting Hispanic consumers and its popularity among younger drinkers.
Bud Light lost its top spot in the US beer market in May, with Modelo taking the lead, according to NielsenIQ data. Bud Light's sales fell 24.6% YoY, while Modelo's sales jumped 10.2%. The drop in sales followed a conservative backlash over Bud Light's partnership with transgender influencer Dylan Mulvaney. The boycott against Bud Light comes amid increasing efforts by state and federal politicians to roll back the rights of trans people.
Modelo Especial has become the top-selling beer brand in the US, with $333 million in sales for May 2023, while Bud Light sales plunged by 23% to $297 million, according to consumer behavior data analytics firm Circana. The sales drop for Bud Light follows a promotion debacle with TikTok star Dylan Mulvaney, a trans rights activist and actress, that sparked an uproar among conservatives. The next two months will be crucial for Bud Light sales as the summer ushers in more holidays and beer-drinking.