The Changing Landscape of Beer Brands in America.

Modelo Especial has become the top-selling beer brand in the US, with $333 million in sales for May 2023, while Bud Light sales plunged by 23% to $297 million, according to consumer behavior data analytics firm Circana. The sales drop for Bud Light follows a promotion debacle with TikTok star Dylan Mulvaney, a trans rights activist and actress, that sparked an uproar among conservatives. The next two months will be crucial for Bud Light sales as the summer ushers in more holidays and beer-drinking.