Hispanic consumer spending in the US has slowed significantly due to inflation, economic uncertainty, and fears related to immigration enforcement, impacting various industries and reflecting broader economic challenges for lower-income households.
The article reports that Modelo, America's top-selling beer, has experienced a significant decline in sales and earnings due to reduced spending by Hispanic consumers amid immigration raids and increased tariffs under President Trump, leading to financial challenges for Constellation Brands.
Constellation Brands lowered its full-year sales and profit outlook due to declining demand for beer among U.S. consumers, especially Hispanic buyers, amid economic concerns and reduced social gatherings, leading to a projected 2-4% fall in beer sales for 2026 and a drop in stock value.
Constellation Brands has lowered its full-year outlook due to a challenging economy and declining demand from Hispanic consumers, particularly affecting its beer sales, leading to an 8% stock drop and revised financial forecasts.
The US government's aggressive immigration crackdown and potential unwinding of the legal migration system are negatively impacting American businesses like Constellation Brands, as Hispanic consumers, who are a significant customer base for Modelo beer, are reducing their consumption out of fear of deportation, highlighting the broader economic consequences of immigration policies.
Constellation Brands' beer sales declined by 2% in the latest quarter, largely attributed to decreased spending by Hispanic consumers amid concerns over Trump's immigration policies and broader economic fears, impacting demand for brands like Modelo, Corona, and Pacifico.
Constellation Brands reports a decline in beer sales, especially among Hispanic consumers, due to the impact of President Trump's immigration policies and related socioeconomic concerns, leading to decreased social occasions and consumer confidence, which has affected their flagship beer Modelo Especial and overall business performance.
Constellation Brands reported better-than-expected profits but cited socioeconomic headwinds, including economic concerns and immigration crackdowns, as factors hurting beer demand, especially among Hispanic consumers, leading to a slight after-hours stock decline.