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Mira

All articles tagged with #mira

technology2 years ago•3 min saved

Apple Expands AR Capabilities with Acquisition of Mira.

Apple has acquired Mira, the startup responsible for the augmented reality headset used in the Mario Kart: Bowser's Challenge attraction at Universal Studios. The acquisition includes at least 11 of Mira's employees, but details on the purchase price are unknown. Apple recently announced its own virtual and augmented reality headset, the Vision Pro, which will cost $3,499. Mira also has contracts with the US military and Nintendo World, but Apple has not yet confirmed any future plans for these partnerships.

via WDW News Today|

#acquisition #apple #augmented-reality

technology2 years ago•3 min saved

Apple Boosts AR Capabilities with Mira Acquisition

This article discusses the potential of Apple's Vision in the VR/AR space and why it doesn't necessarily mean doom for Meta. It also explores whether the Vision Pro can replace the Mac and revisits AR in light of Apple's acquisition of Mira.

via Stratechery by Ben Thompson|

#apple #meta #mira

technology2 years ago•1 min saved

Apple Acquires Mira, a Leading AR Headset Startup.

Apple has reportedly acquired AR startup Mira, the company behind the headset technology used in the Mario Kart: Bowser's Challenge ride at Super Nintendo World. While it's unclear what Apple has planned for the company, Mira has previously worked on military contracts providing augmented reality hardware and software solutions. The Mario Kart ride mixed real and virtual worlds together, displaying characters and items as the ride moved about.

via Nintendo Life|

#apple #ar #mario-kart

technology2 years ago•1 min saved

Apple Acquires Mira, a Lightweight AR Headset Startup.

Apple has acquired Mira, an AR headset startup, for an undisclosed amount. Mira has been making AR headsets for customers, including Universal Studios for attractions at its Nintendo World theme parks. The startup had several military contracts at one point, including agreements with the U.S. Air Force and Navy. It's unclear to what degree Mira might play a role in Apple's AR roadmap, but Jony Ive, Apple's longtime former product designer, was an advisor to Mira at one point.

via TechCrunch|

#acquisition #apple #ar-headset

technology2 years ago•1 min saved

Apple expands AR capabilities with Mira and Mario Kart acquisitions.

Apple has acquired AR startup Mira, which makes AR headsets for Super Nintendo World’s Mario Kart ride and has contracts with the US Air Force and Navy. The acquisition was confirmed by Mira CEO Ben Taft and Apple, but the terms of the deal are unknown. Apple has brought at least 11 of Mira’s employees into the fold, and former design chief Jony Ive once advised the startup. The acquisition is expected to bring talent and patents to Apple, following the recent announcement of its AR headset, the Vision Pro.

#acquisition #apple #ar

technology2 years ago•1 min saved

Apple Acquires Mira, a Startup Developing AR Headsets.

Apple has acquired Mira, an augmented reality hardware startup based in Los Angeles, which created the AR headset used in the Mario Kart ride at Super Nintendo World. The acquisition comes a day after Apple announced its new mixed-reality headset, the Vision Pro, which offers augmented and virtual reality and is set to launch early next year at a retail price of $3,499.

#apple #augmented-reality #mira

technology2 years ago•1 min saved

Apple acquires Mira, a startup specializing in AR headset technology.

Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military. This comes a day after Apple unveiled its own costly augmented-reality headset called the Vision Pro, putting it in direct competition with Meta Platforms. Mira's military contracts include a small agreement with the U.S. Air Force and a $702,351 agreement with the Navy. Apple has confirmed the acquisition and has brought on at least 11 of Mira's employees as part of the deal.

via Yahoo Finance|

#apple #ar-headset #meta-platforms

technology2 years ago•2 min saved

Apple acquires Mira, a startup specializing in AR headsets.

Apple has acquired Mira, an AR headset startup that makes headsets for other companies and the US military. The acquisition comes just a day after Apple unveiled its own mixed reality headset, the Vision Pro. It is unclear how much Apple paid for Mira, which has raised about $17 million in funding to date. Mira's military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy.

#acquisition #apple #ar

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