
Miller High Life's "Champagne of Beers" slogan causes controversy and can destruction.
More than 2,000 Miller High Life beer cans were destroyed in Belgium after a request from a French champagne committee, which represents champagne producers who don’t approve of the beer brand’s slogan – "Champagne of Beers." The committee argued that Miller High Life’s slogan infringes on Champagne’s protected designation of origin. The Champagne name is reportedly reserved for select sparkling wines produced only in the Champagne region of France under the European Union’s current regulations on protected designation of origin.













