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Miller High Life

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Miller High Life's "Champagne of Beers" slogan causes controversy and can destruction.
business2 years ago

Miller High Life's "Champagne of Beers" slogan causes controversy and can destruction.

More than 2,000 Miller High Life beer cans were destroyed in Belgium after a request from a French champagne committee, which represents champagne producers who don’t approve of the beer brand’s slogan – "Champagne of Beers." The committee argued that Miller High Life’s slogan infringes on Champagne’s protected designation of origin. The Champagne name is reportedly reserved for select sparkling wines produced only in the Champagne region of France under the European Union’s current regulations on protected designation of origin.

Belgium Destroys Miller High Life Shipment Over 'Champagne of Beers' Tagline
business2 years ago

Belgium Destroys Miller High Life Shipment Over 'Champagne of Beers' Tagline

Belgian customs crushed over 2,000 cans of Miller High Life beer after the Comité Champagne trade body requested the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin "Champagne." The beer's nickname, "The Champagne of Beers," is incompatible with European Union rules, which protect the true origin and quality of artisanal food, wine, and spirits. The 27-nation bloc has a system of protected geographical designations worth nearly 75 billion euros annually, half of it in wines.

Belgium Crushes Miller High Life Shipment Over 'Champagne of Beer' Slogan
business2 years ago

Belgium Crushes Miller High Life Shipment Over 'Champagne of Beer' Slogan

Belgian customs destroyed a shipment of Miller High Life beer after a trade association for the Champagne industry complained that the term "The Champagne of Beers" infringed on the protected designation of "Champagne". The beers were intercepted at the port of Antwerp in February and were headed for Germany. The Comité Champagne said the cans were destroyed "with the greatest respect for environmental concerns by ensuring that the entire batch, content and container, is recycled in an eco-responsible way."

Belgium Crushes Miller High Life Shipment Over 'Champagne of Beer' Slogan
business2 years ago

Belgium Crushes Miller High Life Shipment Over 'Champagne of Beer' Slogan

Belgian customs destroyed a shipment of Miller High Life beer after a trade association for the Champagne industry complained that the slogan "The Champagne of Beers" infringed on the protected designation of "Champagne". The beers were intercepted at the port of Antwerp in February and were headed for Germany. The Comité Champagne said the cans were destroyed "with the greatest respect for environmental concerns by ensuring that the entire batch, content and container, is recycled in an eco-responsible way."

Belgium destroys Miller High Life shipment over 'Champagne of Beers' slogan.
business2 years ago

Belgium destroys Miller High Life shipment over 'Champagne of Beers' slogan.

Belgian customs destroyed a shipment of Miller High Life beer after a trade association for the Champagne industry complained that the term "The Champagne of Beers" infringed on the protected designation of "Champagne". The beers were intercepted at the port of Antwerp in February and were headed for Germany. The Comité Champagne said the cans were destroyed "with the greatest respect for environmental concerns by ensuring that the entire batch, content and container, is recycled in an eco-responsible way."

"Miller High Life shipment destroyed due to 'Champagne of Beers' slogan controversy"
business2 years ago

"Miller High Life shipment destroyed due to 'Champagne of Beers' slogan controversy"

Belgian customs crushed over 2,000 cans of Miller High Life beer at the request of the Comité Champagne, which argued that the beer's "Champagne of Beers" slogan infringes on the protected designation of origin of the French sparkling wine. The consignment was intercepted in the Belgian port of Antwerp in February and was destined for Germany. Molson Coors Beverage Co., which owns the Miller High Life brand, does not currently export it to the EU. The buyer in Germany "was informed and did not contest the decision," the trade organization said in a statement.

"Belgium Destroys Miller High Life Shipment Over 'Champagne of Beers' Slogan"
business2 years ago

"Belgium Destroys Miller High Life Shipment Over 'Champagne of Beers' Slogan"

Belgian customs destroyed a shipment of Miller High Life beer after a trade association for the Champagne industry complained that the slogan "The Champagne of Beers" infringed on the protected designation of "Champagne". The beers were intercepted at the port of Antwerp in February and were headed for Germany. The cans were destroyed "with the greatest respect for environmental concerns by ensuring that the entire batch, content and container, is recycled in an eco-responsible way," according to the Comité Champagne.

Belgium destroys 2,000 cans of Miller High Life over 'Champagne of Beers' slogan.
business2 years ago

Belgium destroys 2,000 cans of Miller High Life over 'Champagne of Beers' slogan.

Belgian customs crushed over 2,000 cans of Miller High Life beer at the request of the Comité Champagne, a trade body defending the interests of houses and growers of the north-eastern French sparkling wine. The trade body asked for the destruction of the shipment of cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin "Champagne". The beer's owner, Molson Coors Beverage Co, said it "respects local restrictions" around the word champagne.

Miller High Life's "Champagne of Beers" logo causes destruction in Europe.
business2 years ago

Miller High Life's "Champagne of Beers" logo causes destruction in Europe.

Miller High Life, known as "The Champagne of Beers," has had a shipment of 2,352 cans seized by Belgian customs officials for using the protected designation of origin "Champagne," which goes against European regulations. The Comité Champagne, which protects the Champagne designation, requested the cans be destroyed, and customs officers popped each can, upended them in open-bottomed crates, and let the liquid seep out before crushing the cans and sending them for recycling. The European Union has a system of protected geographical designations to guarantee the true origin and quality of artisanal food, wine, and spirits, and to protect them from imitation.

Champagne label causes Miller beer destruction in US and Europe.
business2 years ago

Champagne label causes Miller beer destruction in US and Europe.

European officials crushed over 2,300 cans of Miller High Life beer because it is labelled "The Champagne of Beers," which infringes on the Champagne region's designation and trademark. The trade group, Comité Champagne, paid for the process and released video and photos of the disposal and recycling of the beer. Miller High Life was called "The Champagne of Bottle Beers" from 1906 to 1969, and the phrasing was shortened to “The Champagne of Beers" in 1969, but it continues to be adorned on the can and bottles.

Champagne Producers Destroy American Beer with Misleading Label.
business2 years ago

Champagne Producers Destroy American Beer with Misleading Label.

The guardians of France's champagne industry, the Comité Champagne, ordered the destruction of 2,352 cans of Miller High Life beer by Belgium customs due to infringement over its slogan of choice: "The Champagne of Beers." Miller High Life, owned by Molson Coors Beverage Co., is not currently exported to the European Union, and the order for more than 2,300 cans of the American beer was intercepted in Antwerp, Belgium, in February on its way to Germany. The buyer in Germany was informed and did not contest the decision to destroy the beers.

Controversy over 'Champagne' label leads to destruction of American beer in Europe.
business2 years ago

Controversy over 'Champagne' label leads to destruction of American beer in Europe.

Belgian customs crushed over 2,000 cans of Miller High Life beer after the Comité Champagne trade body requested the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin "Champagne." The beer's slogan, "The Champagne of Beers," is incompatible with European Union rules which make clear that goods infringing a protected designation of origin can be treated as counterfeit. The 27-nation bloc has a system of protected geographical designations created to guarantee the true origin and quality of artisanal food, wine, and spirits, and protect them from imitation.

Champagne Label Causes Destruction of American Beer in Europe.
food-and-beverage2 years ago

Champagne Label Causes Destruction of American Beer in Europe.

Belgian authorities destroyed a shipment of 2,352 cans of Miller High Life beer labeled as "The Champagne of Beers" because it infringed on the protected designation of Champagne. The French Champagne Committee called the beers "illicit goods." The container was destroyed with utmost respect for environmental concerns and was recycled in an environmentally responsible manner. The parent company of Miller High Life, Molson Coors, did not immediately respond to the incident.

French Producers Upset Over Miller Beer Being Called Champagne
business2 years ago

French Producers Upset Over Miller Beer Being Called Champagne

Belgian customs crushed over 2,000 cans of Miller High Life beer at the request of the Comité Champagne, a trade body defending the interests of Champagne houses and growers, due to the beer's use of the "Champagne of Beers" slogan. The trade organization argued that the century-old motto infringes the protected designation of origin "Champagne." The buyer in Germany did not contest the decision, and the beer is not currently exported to the EU. The European Union has a system of protected geographical designations to protect artisanal food, wine, and spirits from imitation.