Champagne label causes Miller beer destruction in US and Europe.

European officials crushed over 2,300 cans of Miller High Life beer because it is labelled "The Champagne of Beers," which infringes on the Champagne region's designation and trademark. The trade group, Comité Champagne, paid for the process and released video and photos of the disposal and recycling of the beer. Miller High Life was called "The Champagne of Bottle Beers" from 1906 to 1969, and the phrasing was shortened to “The Champagne of Beers" in 1969, but it continues to be adorned on the can and bottles.