Belgium destroys Miller High Life shipment over 'Champagne of Beers' slogan.

1 min read
Source: KABC-TV
Belgium destroys Miller High Life shipment over 'Champagne of Beers' slogan.
Photo: KABC-TV
TL;DR Summary

Belgian customs destroyed a shipment of Miller High Life beer after a trade association for the Champagne industry complained that the term "The Champagne of Beers" infringed on the protected designation of "Champagne". The beers were intercepted at the port of Antwerp in February and were headed for Germany. The Comité Champagne said the cans were destroyed "with the greatest respect for environmental concerns by ensuring that the entire batch, content and container, is recycled in an eco-responsible way."

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