All articles tagged with #michelob ultra
Michelob Ultra has become the best-selling beer in the US, overtaking Modelo Especial, after a challenging year for Anheuser-Busch due to boycotts and social media controversies affecting its flagship Bud Light brand. The brand's growth is attributed to new product launches and targeted marketing efforts amid changing US drinking habits and economic challenges.
Michelob Ultra has become the top-selling beer in the US, overtaking Modelo Especial, driven by successful marketing and the launch of Michelob Ultra Zero, amidst a challenging industry environment and previous setbacks for Bud Light.
Michelob Ultra has become the best-selling beer in the U.S., overtaking Modelo Especial, marking a significant turnaround for AB InBev after challenges faced by Modelo and Bud Light's recent controversies. The shift reflects changing consumer preferences and broader economic factors affecting Constellation's business.
Bud Light has lost its position as the most popular beer on tap in the US, overtaken by Michelob Ultra, another Anheuser-Busch InBev brand. This shift follows a boycott of Bud Light after a controversial Instagram post and reflects changing consumer preferences towards Michelob Ultra's health-conscious image. Despite Bud Light's efforts to regain market share, Michelob Ultra's strategic marketing and sponsorships have bolstered its popularity, leading to increased sales and draft availability.