
Testosterone hype online targets healthy young men for profit, study shows
A study of 46 popular posts across TikTok and Instagram with millions of followers finds ‘manosphere’-aligned influencers promoting routine testosterone testing and treatments to healthy young men, framing normal variations in energy or mood as evidence of deficiency. The research links this marketing to broader cultural narratives about masculinity and notes many posts conceal financial ties to products. Experts say routine screening for low testosterone in asymptomatic young men is not supported by guidelines, and a single test cannot diagnose a condition given hormonal fluctuations and the need for medical context.


