Mattel Studios Expands with New Franchises Following 'Barbie' Success
Originally Published 3 months ago — by The Hollywood Reporter
Robbie Brenner, President of Mattel Studios, discussed the company's upcoming projects at MIPCOM, highlighting the success of Barbie and its impact on Hollywood opportunities. Key projects include a Polly Pocket live-action film, Masters of the Universe, and a Magic 8 Ball TV series directed by M. Night Shyamalan. Brenner emphasized the company's bold approach to storytelling and the potential for a diverse slate of films and series leveraging Mattel's IP, with a focus on innovative and engaging content.