Mattel Studios Expands with New Franchises Following 'Barbie' Success
Robbie Brenner, President of Mattel Studios, discussed the company's upcoming projects at MIPCOM, highlighting the success of Barbie and its impact on Hollywood opportunities. Key projects include a Polly Pocket live-action film, Masters of the Universe, and a Magic 8 Ball TV series directed by M. Night Shyamalan. Brenner emphasized the company's bold approach to storytelling and the potential for a diverse slate of films and series leveraging Mattel's IP, with a focus on innovative and engaging content.
