Tag

Marketing Controversy

All articles tagged with #marketing controversy

business4 months ago•5 min saved

American Eagle's Sydney Sweeney Campaign Sparks Buzz and Business Boost

American Eagle's sales fell slightly by 1% in the second quarter, despite a boost in brand awareness from its controversial ad featuring Sydney Sweeney, which critics accused of promoting white beauty standards. The campaign increased demand for Sweeney's jeans and generated buzz, but its full impact on sales remains uncertain. The company plans to continue featuring Sweeney in future marketing efforts amid overall mixed financial results and ongoing celebrity collaborations.

via The New York Times|

#american-eagle #business #celebrity-campaign

technology4 months ago•2 min saved

Nothing Phone (3) Demo Units Show Fake Camera Samples

Nothing used professional stock photos instead of actual device-captured images on its Phone (3) in-store demo units, leading to controversy and questions about quality control, marking the second camera-related issue for the brand this year.

via 9to5Google|

#camera-samples #in-store-demo #marketing-controversy

gaming5 months ago•3 min saved

Controversy Erupts Over AI-Generated Ads for The First Descendant

The First Descendant faced backlash over TikTok ads featuring poorly made AI-generated endorsements of the game, with Nexon blaming TikTok's verification process and not clarifying how such fraudulent content was approved, raising concerns about the company's marketing practices.

via Kotaku|

#ai-fakes #gaming #marketing-controversy

business6 months ago•2 min saved

Apple Launches Campaign to Encourage College Students to Choose Macs

Apple has removed its latest ad, 'The Parent Presentation,' just a day after posting it, marking the fourth ad removal in over a year, amid questions about its target audience and content, following a series of other controversial or problematic ads.

via The Verge|

#ad-removal #advertising #apple

business1 year ago•3 min saved

"Bud Light's Controversial Partnership: Comedian Shane Gillis Collaboration"

Comedian Shane Gillis will partner with Bud Light following a decline in sales after a controversial partnership with transgender activist Dylan Mulvaney. Bud Light's marketing VP, Alissa Heinerscheid, emphasized inclusivity, but has since been fired. Gillis, who was fired from "Saturday Night Live" due to resurfaced racist jokes, discussed the Bud Light controversy on the "Joe Rogan Experience" podcast, acknowledging the challenge of overcoming the brand's tarnished image.

via Fox News|

#bud-light #business #cancel-culture

business2 years ago•4 min saved

Disney's Woke Partnerships: A Mistake in the Making

Former Anheuser-Busch executive Anson Frericks has warned that The Walt Disney Co. is making a mistake similar to Bud Light's by partnering with a gender-fluid social media influencer to promote women's clothes. Frericks argues that Disney's involvement in controversial political issues unrelated to its mission statement is detrimental to the company's success. This comes after Disney faced backlash for injecting LGBTQ+ elements into its programming and engaging in a contentious battle over Florida's Parental Rights in Education bill. Disney's recent earnings report showed mixed results, including a decrease in Disney+ subscribers and a slowdown in attendance at domestic parks.

via Fox Business|

#bud-light #business #disney

business2 years ago•4 min saved

"Disney Faces Boycott Backlash for Hiring Gender-Fluid Influencer Seann Altman"

Disney is facing backlash and a potential boycott after partnering with gender-fluid TikToker Seann Altman to promote girls' clothing. Altman, who sometimes dresses as a woman but uses he/him pronouns, did a sponsored post for the Disney Style TikTok account, showcasing a Minnie Mouse-inspired look. Many parents expressed anger and vowed to stop supporting Disney, criticizing the company for using an adult male to market children's clothes and accusing them of indoctrinating children. The calls for a boycott are being compared to the Bud Light controversy earlier this year, which resulted in a significant market value loss for the brand. Disney's partnership with Altman comes amidst declining sales and a rare large loss for the company, as well as a planned price hike for its ad-free Disney+ subscription.

via Daily Mail|

#boycott #business #disney

business2 years ago•5 min saved

"Bud Light's Desperate Measures: Free Beer and Rebates to Boost Sales"

Bud Light, once the best-selling beer in the United States, is struggling to win back customers after a boycott sparked by a transgender influencer's promotion. Sales of Bud Light have plummeted, with volumes down 29% nationally compared to the previous year. The decline in sales has led to a drop in Anheuser-Busch's stock price and concerns among beer distributors that the slump may be the new normal. Retailers are offering steep discounts on Bud Light, with some cases priced lower than water. The company is attempting to recover by launching ad campaigns and buying back or swapping out cases of Bud Light.

via The New York Times|

#anheuser-busch #beer-sales #boycott

business2 years ago•3 min saved

Bud Light's Sales Plummet After Dylan Mulvaney Controversy.

Bud Light sales have dropped by 21% in the week ended April 22, following a marketing tie-up with transgender social media influencer Dylan Mulvaney. Beer volumes have also dropped by 26%, indicating that Bud Light's core customers are ditching the brand. Bud Light remains the bestselling beer in the US, but the sales drop has left its sales year to date down by 8%, threatening its leading position. Unless parent company Anheuser-Busch turns things around, Bud Light is in serious trouble this year, according to experts.

via New York Post |

#anheuser-busch #bud-light #business