American Eagle's Sydney Sweeney Campaign Sparks Buzz and Business Boost
American Eagle's sales fell slightly by 1% in the second quarter, despite a boost in brand awareness from its controversial ad featuring Sydney Sweeney, which critics accused of promoting white beauty standards. The campaign increased demand for Sweeney's jeans and generated buzz, but its full impact on sales remains uncertain. The company plans to continue featuring Sweeney in future marketing efforts amid overall mixed financial results and ongoing celebrity collaborations.
