"Disney Faces Boycott Backlash for Hiring Gender-Fluid Influencer Seann Altman"

Disney is facing backlash and a potential boycott after partnering with gender-fluid TikToker Seann Altman to promote girls' clothing. Altman, who sometimes dresses as a woman but uses he/him pronouns, did a sponsored post for the Disney Style TikTok account, showcasing a Minnie Mouse-inspired look. Many parents expressed anger and vowed to stop supporting Disney, criticizing the company for using an adult male to market children's clothes and accusing them of indoctrinating children. The calls for a boycott are being compared to the Bud Light controversy earlier this year, which resulted in a significant market value loss for the brand. Disney's partnership with Altman comes amidst declining sales and a rare large loss for the company, as well as a planned price hike for its ad-free Disney+ subscription.