Gen Z and Alpha's Love for TV Comfort Food
Originally Published 21 days ago — by Los Angeles Times
Gen Z and Gen Alpha are increasingly watching nostalgic and older TV shows for comfort and familiarity, driven by social media and the vast availability of library content on streaming platforms like Disney+ and Hulu. This trend is influencing advertising strategies and reboot plans, as young viewers seek relatable, simple, and feel-good programming from the pre-streaming era.