All articles tagged with #lens
Sandmarc launches a Tetraprism 72mm lens that adds 3x optical magnification to the iPhone 17 Pro's built‑in tetraprism telephoto, delivering up to 24x zoom (12x at 48MP; 24x at 24MP); requires a third‑party camera app, compatible with iPhone 16 Pro/Max and 15 Pro Max; weighs 180g; pricing $299 for the 72mm lens (and $249 for the 48mm).
Nikon introduced the Nikkor Z 70-200mm f/2.8 VR S II, claiming it’s the lightest in its class (998g without the collar, 1180g with), about 26% lighter than the first-gen version, and notable for faster autofocus and improved optical performance. The lens uses 18 elements in 16 groups with multiple special elements, anti-reflection coatings (Meso Amorphous Coat and ARNEO), and a new Silky Swift VCM motor that Nikon says zooms and focuses roughly 3.5x and 40% faster overall. It features six stops of VR, internal zoom, an adjustable control ring, Arca-Swiss collar, and compatibility with 1.4x and 2.0x teleconverters, with availability in late March 2026 at $3,199.95.
Nikon has announced the release of the lightweight NIKKOR Z 24-105mm f/4-7.1 lens for full-frame mirrorless cameras, offering a versatile focal range, close-up capabilities, and features like quiet autofocus and dust resistance, making it ideal for various photography situations and portable shooting.
Canon's EOS R6 Mark III is a solid upgrade with enhanced features, but the standout is the RF 45mm f/1.2 STM lens, priced at $469.99, offering an exceptional fast aperture at an affordable price, making it a rare and highly desirable lens in the photography world.
Brightin Star has launched an affordable $159.99 35mm f/1.4 full-frame prime lens that offers high image quality, a vintage design, and manual focus, making it a compelling option for mirrorless photographers seeking a lightweight and budget-friendly lens.
A creator demonstrates a novel, non-optical 3D-printed 'lens' that produces pixelated images by guiding light through a fine grid of cylindrical tubes, creating a unique artistic effect, with potential for further development.
Google is replacing Assistant with Gemini in Google Maps, enhancing navigation and location info with advanced conversational AI and a new version of Lens for location-based queries, aiming for more complex interactions and accurate suggestions.
Nikon has announced two new APS-C lenses: the Nikkor Z DX 16-50mm f/2.8 VR, a versatile standard zoom with improved light gathering and macro capabilities, and the Nikkor Z DX MC 35mm f/1.7, a macro-capable prime lens ideal for low-light and portrait photography. Both lenses are set to be available in late October 2025, priced at $899.95 and $449.95 respectively.
Google has launched an experimental 'Google app for Windows' that offers Spotlight-like search capabilities for local files, Drive, web, and apps, accessible via Alt + Space, with features like AI Overviews and Google Lens integration, currently limited to English-speaking users in the US and available through Google Labs.
Snapchat has introduced the 'Imagine Lens,' a new AI-powered feature for Snapchat+ subscribers that allows users to generate and edit images using text prompts, enhancing their AR and creative experiences.
Canon has reintroduced its classic RF 75-300mm f/4-5.6 lens for $220, now with an RF mount, targeting entry-level APS-C camera users, especially those with the EOS R100. The lens offers a 35mm-equivalent focal length of 120-480mm on APS-C bodies, maintaining its original specifications from 1999, and provides an affordable option for telephoto photography, despite its outdated performance.
Fujifilm announced the X-E5, a rangefinder-style camera aimed at young photographers, featuring a higher-end design, a 40MP sensor, and a new 23mm f/2.8 lens, emphasizing an immersive shooting experience and user feedback-driven improvements, while also indicating future plans for the X-Pro series.
Snapchat has launched a new $8.99/month subscription tier called Lens+ that offers exclusive Lenses and AR experiences, including AI video Lenses and a Bitmoji Game Lens, with plans to enable creators to monetize their Lenses. This move aims to boost revenue growth alongside its existing Snapchat+ subscription service.
The Sigma 50mm f/1.2 Art lens impresses with its compact design, excellent build quality, and competitive pricing, challenging the notion of ultra-fast aperture lenses being overly large and expensive. With a wide f/1.2 aperture, the lens delivers sharp, smooth, and well-controlled images, even at its widest setting, and offers beautiful bokeh with minimal aberrations. Priced at $1,400, it outperforms and undercuts comparable lenses in both L-mount and Sony E-mount, making it a compelling choice for photographers seeking high-quality optics at an affordable price.
Apple is rumored to switch to a 10x tetraprism lens for future iPhone models, potentially expanding on the maximum supported lossless zoom. However, the company is said to have replaced LG Innotek as a supplier for this lens with a Luxshare subsidiary. The reason for the change is undisclosed, but it may be related to pricing, quantity, or quality issues. LG Innotek may still supply Apple with 5x zoom actuators for another year, but after that, the partnership may not be renewed. LG Innotek is also rumored to be involved in testing under-display camera technology for Apple.