Alienware announced at CES 2026 that it will launch new ultra-slim and entry-level gaming laptops later this year, featuring thin designs, new CPUs, and high-quality displays, along with updates to existing models, aiming to broaden its audience beyond high-end gaming.
Alienware is developing two new gaming laptops announced at CES 2026: an ultra-slim model available in 14- and 16-inch versions with discrete Nvidia graphics, and a more affordable entry-level model targeting sub-$1,000 prices to reach a broader audience. Current models are also receiving new anti-glare OLED display options.
Hue launched its largest product line at IFA 2025, introducing an affordable Essential smart bulb lineup starting under $20, with basic features and compatibility with existing Hue systems, alongside new accessories like the Hue Bridge Pro, OmniGlow strip lighting, and a daylight-replicating bulb, aiming to compete with budget brands while expanding its smart lighting ecosystem.
Canon has reintroduced its classic RF 75-300mm f/4-5.6 lens for $220, now with an RF mount, targeting entry-level APS-C camera users, especially those with the EOS R100. The lens offers a 35mm-equivalent focal length of 120-480mm on APS-C bodies, maintaining its original specifications from 1999, and provides an affordable option for telephoto photography, despite its outdated performance.
A recent Glassdoor report reveals that entry-level workers have record-low confidence in their employers and the job market, driven by economic uncertainty, workplace upheaval, and fears of automation, which could impact their career growth and earnings.
Mercedes-AMG has introduced the GT 43, an entry-level version of the GT sportscar featuring a 415 hp four-cylinder engine with a redesigned bodykit, exclusively available in rear-wheel-drive form. Described as a car for purists, it boasts dynamic handling and driving fun, powered by a 2.0-liter four-cylinder engine with a 48V mild-hybrid system. The GT 43 features a distinct appearance and offers various exterior and interior customization options, with a chassis setup tailored for performance. Expected to arrive in North America for the 2025 model year, it is anticipated to be more affordable than its V8-powered counterparts.
The 2024 Buick Envista is a new subcompact SUV and the brand's new entry-level model, starting at $23,495 and topping out at $29,695 for the luxurious Avenir trim. It is powered by a 136 hp turbocharged 1.2-liter three-cylinder engine and is expected to have a combined fuel economy of 30 mpg. The Envista features a long wheelbase design that provides more legroom for rear passengers than most SUVs in its price and size class. It comes standard with automatic emergency braking, lane-keeping assist, and lane departure warning, while adaptive cruise control will be available. The Envista will be one of the last gasoline-powered models Buick introduces before it becomes an all-electric brand by 2030.
A report by Jon Peddie Research suggests that the PC gaming market will see notable upticks in entry-level and high-end hardware sales through 2025, recovering more than $5 billion overall from its 2022 drop-off. Factors such as manufacturers' focus on high-end hardware, Intel's entry into discrete graphics, AMD's discounted older GPUs, a recovering economy, and lower prices for ultra-wide and super-high-res displays are expected to contribute to the growth. However, mid-range gaming is expected to see only gradual growth.
Ferrari will stop production of its entry-level Portofino M hardtop convertible and replace it with the Roma Spider, which uses the same twin-turbo V-8 engine and 2+2 seating layout but has a lighter, traditional soft folding top. The Portofino M is the latest iteration of the Portofino, which was introduced in 2017 and has undergone several name and power upgrades. The Roma Spider will serve as Ferrari's new entry-level drop top.