"Temu's Super Bowl Ad Campaign Sparks Political Controversy"
Originally Published 1 year ago — by CNBC
Chinese e-commerce giant Temu is set to air a Super Bowl ad, prompting backlash from lawmakers who accuse the company of using slave labor in its supply chain and spying on customers. The ad comes as Temu faces allegations of noncompliance with the Uyghur Forced Labor Prevention Act, with 11 Republican lawmakers urging CBS and Paramount not to run the advertisement. Temu denies the allegations, stating that its standards and practices are on par with major e-commerce players like Amazon and eBay.