Habit Burger & Grill Takes a Shot at In-N-Out with New Billboard
Originally Published 5 months ago — by Los Angeles Times
Habit Burger & Grill has continued its playful rivalry with In-N-Out by updating a billboard near LAX to reflect In-N-Out's drop in USA Today’s burger rankings, humorously replacing the '#2' with '#4'. The campaign coincides with In-N-Out's expansion into Tennessee and its declining rankings, highlighting a competitive marketing strategy between the two chains, despite their different sizes and market presence.