"Study Links Rising Prices of Toilet Paper and Snacks to 'Shrinkflation'"
A study by progressive economists has found that "shrinkflation," where companies charge the same or more for smaller portions of products, has been a significant driver of inflation in various categories such as household paper products and snacks between 2019 and 2023. This practice has contributed as much as 10% to inflation in key product categories, prompting calls from lawmakers and President Biden to address it. The study also highlighted examples of companies using shrinkflation to boost profits, with one CEO noting that consumers are unlikely to change their buying habits even if they realize they're paying more for less.