Tag

Ga4

All articles tagged with #ga4

technology2 years ago

"Google Analytics 4: The Hilarious Takeover and Reactions"

On the day Google was supposed to launch its new Google Analytics 4 (GA4), competitor Matomo released a hilarious parody video called "Googleheimer" mocking the transition. GA4 has received criticism for omitting beloved features and dashboards from the original Analytics product, leaving some users dissatisfied. Matomo hopes to attract users who are unhappy with GA4 and is promoting their alternative analytics solution through the viral video.

technology2 years ago

Unleash the Power of GA4 with This ChatGPT Plugin

As the deadline for deprecating Universal Analytics properties approaches, Google Analytics users can now utilize the ChatGPT plugin to connect with their new GA4 property and access analytics data. The Avian plugin, available in the ChatGPT plugin store, allows users to retrieve, analyze, and interact with their advertising and analytics data from various platforms. By simplifying the process and reducing the need for technical expertise, the ChatGPT plugin serves as an assistant, helping users navigate their GA4 data and make informed decisions about their website and marketing strategies.

marketing-technology2 years ago

Google Sets Deadline for UA Data Access and Introduces UA3 for Analytics.

Google Analytics will stop collecting data in Universal Analytics on July 1, 2023, but users will still have access to their data until July 1, 2024. Google Analytics 4 accounts will be created for those on UA who have not created them yet. After the sunset, users will have Viewer access to historical data and reports in the user interface but not Editor access. Advertisers may have to explore alternative solutions or upgrade to Google Analytics 4, which offers more advanced features for cross-device tracking, machine learning, and privacy controls.