
Unity doubles down on AI, promising instant game creation as its stock wobbles
Unity plans to roll out a beta of a revamped AI tool at the GDC festival that would let developers prompt full casual games into existence with natural language, aiming to streamline prototyping to finished products. The move comes as the company’s stock has fallen and AI is a polarizing topic in the industry, with many developers skeptical about AI’s impact and players largely wary of AI-driven content. Unity argues the tool will remove friction in creative workflows and help unlock tens of millions of new creators, potentially flooding storefronts with AI-generated titles.













