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Gdc

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Unity doubles down on AI, promising instant game creation as its stock wobbles
news10 days ago

Unity doubles down on AI, promising instant game creation as its stock wobbles

Unity plans to roll out a beta of a revamped AI tool at the GDC festival that would let developers prompt full casual games into existence with natural language, aiming to streamline prototyping to finished products. The move comes as the company’s stock has fallen and AI is a polarizing topic in the industry, with many developers skeptical about AI’s impact and players largely wary of AI-driven content. Unity argues the tool will remove friction in creative workflows and help unlock tens of millions of new creators, potentially flooding storefronts with AI-generated titles.

Game Developers Push Back on Generative AI Amid Theft Concerns
technology27 days ago

Game Developers Push Back on Generative AI Amid Theft Concerns

A GDC survey of over 2,300 game developers finds Generative AI use rising to 33%, but negative sentiment has spiked to 52%, with only 7% viewing it positively. While managers increasingly deploy GenAI, artists and designers express ethical concerns about training data theft and environmental impact, and comments illustrate a broad backlash including calls to quit the industry rather than use the tech; examples include a Ghost Hunters revival via GenAI that did not go well.

GDC findings: a third of US game workers laid off in two years
business28 days ago

GDC findings: a third of US game workers laid off in two years

GDC's 2026 State of the Game Industry Report shows 33% of surveyed US game workers laid off in the past 24 months, with 48% still seeking work; globally 28% were laid off and 17% in the last year. Designers were hit hardest (about 20%), while business operations saw the lowest impact (8%). Main reasons cited include restructuring (43%), project cancellations (32%), and budget cuts/market conditions (38%), with many layoffs tied to acquisitions and industry consolidation—underscoring ongoing stress in the sector, echoed by Ubisoft’s recent organizational reset.

GDC Survey: One-Third of U.S. Game-Industry Workers Laid Off in Two Years
technology29 days ago

GDC Survey: One-Third of U.S. Game-Industry Workers Laid Off in Two Years

A new State of the Game Industry report from the Game Developers Conference finds that 33% of U.S. video game industry workers were laid off in the past two years, based on feedback from more than 2,300 professionals. LAyoffs are more common at AAA studios, and the study also shows broad support for unionization (82%), with higher backing among earners under $200k, those who have been laid off, and people under 45; none of the 18–24 age group opposed unionization. The findings come ahead of the rebranded GDC Festival of Gaming.

GDC Rebrands and Reshapes Its Future Amid Industry Debate
industry4 months ago

GDC Rebrands and Reshapes Its Future Amid Industry Debate

GDC rebranded as 'GDC Festival of Gaming' to broaden its appeal while remaining industry-only, introducing new ticket options and extending content over a week, but faces mixed reactions due to high costs, perceived lack of inclusivity, and concerns about its relevance in a digital age. Industry leaders express hope for positive change but remain cautious about the event's future viability.

"Unveiling the Potential of Sony's PS5 Pro Upgrade for Gaming"
gaming1 year ago

"Unveiling the Potential of Sony's PS5 Pro Upgrade for Gaming"

Game developers at GDC are reportedly puzzled about the purpose of Sony's rumored PS5 Pro upgrade, with many feeling that they haven't fully utilized the capabilities of the current PS5. While some believe that the upgrade may appeal to dedicated PS5 fans, others argue that the focus should be on creating original next-generation software rather than a mid-generation update. It's suggested that the PS5 Pro may cater to a niche market interested in features like PlayStation Spectral Resolution, potentially targeting a specific segment of PlayStation users.

"Emerging Long-Term Goals Bring Unionization Closer Than Ever"
gaming-industry1 year ago

"Emerging Long-Term Goals Bring Unionization Closer Than Ever"

At the Game Developers Conference, a panel of industry professionals made a strong case for unionization in the gaming industry, emphasizing the need for protections against layoffs, crunch, and unilateral changes. They highlighted the power of collective action and the accountability unions bring to companies. The panel also hinted at a potential nationwide union effort, signaling a significant shift in the industry's labor landscape.

"Baldur's Gate 3 Director Condemns Publisher Greed and Layoffs"
gaming-industry1 year ago

"Baldur's Gate 3 Director Condemns Publisher Greed and Layoffs"

Swen Vincke, director of Baldur's Gate 3 and founder of Larian Studios, criticized the gaming industry's state, attributing it to corporate greed and the pursuit of quarterly profits by publishers. He emphasized the need to prioritize people over greed and expressed frustration over ongoing industry-wide layoffs. Despite winning at the Game Developer's Conference, Vincke announced that Larian Studios will not be developing DLC for Baldur's Gate 3 or its sequel. The industry-wide layoffs were also criticized at the event, with developers speaking out against the impact on individuals and their families.

"Tiefling Character Astarion Originally Featured in Early Baldur's Gate 3 Version, GDC Panel Discloses"
gaming1 year ago

"Tiefling Character Astarion Originally Featured in Early Baldur's Gate 3 Version, GDC Panel Discloses"

During a GDC panel, Larian Studios founder Swen Vincke revealed that Astarion, a popular character in Baldur’s Gate 3, was originally designed as a Tiefling with glowing yellow eyes and black hair, before being changed to a High-Elf with curly white hair. Despite the race change, early Astarion shared similarities with the current version, including his voice. The character, played by Neil Newbon, has gained significant fan attention since the game's release in 2023, with fan art, mods, and memes circulating online.

"Tears of the Kingdom: Overcoming Chaos in Development"
gaming1 year ago

"Tears of the Kingdom: Overcoming Chaos in Development"

Nintendo's developers revealed the challenges faced in creating the physics-driven world of The Legend of Zelda: Tears of the Kingdom at GDC, explaining how they overcame issues by making everything physics-driven and creating a system that allows for spontaneous and unique interactions. The game's complex systems extend to vehicle creation and sound design, with voxel information used to create a 3D terrain and a physics engine for sound. Despite the challenges, Tears of the Kingdom was awarded IGN's Best Game of 2023.

"Unreal 2024: Epic's GDC Showcase Unveils Future of Animation, Gaming, and Performance"
gamingtech1 year ago

"Unreal 2024: Epic's GDC Showcase Unveils Future of Animation, Gaming, and Performance"

Epic's State of Unreal keynote at GDC showcased the integration of Lego elements into Fortnite Creative, allowing creators to build their own Lego games with certain restrictions. Additionally, the hyperrealistic MetaHumans are being added to the Unreal Editor for Fortnite, along with new camera options and physics sandbox gameplay. The event, which is expected to unveil updates to the Unreal Engine, can be watched live on Twitch and YouTube.

"Ubisoft's AI NPC Prototype: Hype, Criticism, and the Future of Gaming"
technology1 year ago

"Ubisoft's AI NPC Prototype: Hype, Criticism, and the Future of Gaming"

Ubisoft revealed a prototype AI NPC called NEO NPC at GDC, allowing players to have real conversations with in-game characters. However, the prototype's dialogue received widespread mockery online for being awkward and unconvincing. The AI works by using language learning models to generate responses based on player input, but concerns have been raised about filtering toxicity and bias. Critics argue that AI-generated dialogue lacks the creativity and storytelling of human-authored content in video games.

"Ubisoft Unveils AI-Powered 'Neo NPCs' and the Future of Game Interaction"
technology1 year ago

"Ubisoft Unveils AI-Powered 'Neo NPCs' and the Future of Game Interaction"

Ubisoft showcased its new project, Neo NPCs, at GDC, which aims to revolutionize player interactions with non-playable characters in video games using generative AI. The AI-powered NPCs are designed to offer unique and responsive experiences, with a comprehensive understanding of their environment. While the technology is still in its early stages, Ubisoft envisions these AI-powered NPCs as a breakthrough addition to traditional NPCs, providing more immersive worlds and emergent stories. However, skepticism remains about the potential overselling of experimental technology before it's proven.