The Chaotic Rise and Fall of Bird: Blood, Guns, and Broken Scooters
Originally Published 2 years ago — by WIRED
Bird, once valued at over $2 billion, has faced a tumultuous journey as the largest micromobility company in North America. The company's fleet managers, responsible for the logistics of scattering scooters around cities, have described their unstable and punishing relationships with Bird. As the company struggled, fleet managers faced updated contracts that significantly reduced their income. Some fleet managers have resorted to carrying guns or Tasers for protection against thieves and vandals. Bird recently announced its bankruptcy filing, leaving the future of its fleet managers uncertain.