LEGO Accelerates F1 Engagement with New Models and Collaborations
TL;DR Summary
Lego has significantly expanded its involvement in Formula 1 through licensed sets, immersive experiences, and sponsorships, boosting brand engagement, reaching new demographics including women, and contributing to record revenue growth in 2025.
- Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 CNBC
- LEGO Speed Champions Mini F1 ACADEMY Car revealed Brick Fanatics
- LEGO Icons 11375 Ferrari & Michael Schumacher Rumoured For March 2026 Bricks Up
- Reflecting on a year of LEGO Formula 1: Nailing the basics, but where’s the creativity? Brick Fanatics
- LEGO Speed Champions 77259 Audi F1 Race Car Rumoured For March 2026 Bricks Up
Reading Insights
Total Reads
0
Unique Readers
3
Time Saved
5 min
vs 6 min read
Condensed
97%
1,115 → 32 words
Want the full story? Read the original article
Read on CNBC