
eBay buys Depop from Etsy to boost its youth-focused resale push
eBay will acquire Depop from Etsy for about $1.2 billion in cash, adding the Gen Z–focused, C2C fashion marketplace to its ecosystem. Depop reported roughly $1 billion in GMV in 2025, about 7 million active buyers (nearly 90% under 34) and over 3 million active sellers, and is expected to keep its brand after closing in Q2 2026, subject to regulatory approvals. Etsy will focus on its core marketplace, while eBay leverages its scale, cross-listing, shipping services and Authenticity Guarantee to accelerate Depop’s growth and expand fashion resale globally. The deal signals a key move in eBay’s C2C strategy to capture younger, fashion-forward buyers.













