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Depop

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business15 days ago•8 min saved

eBay buys Depop from Etsy to boost its youth-focused resale push

eBay will acquire Depop from Etsy for about $1.2 billion in cash, adding the Gen Z–focused, C2C fashion marketplace to its ecosystem. Depop reported roughly $1 billion in GMV in 2025, about 7 million active buyers (nearly 90% under 34) and over 3 million active sellers, and is expected to keep its brand after closing in Q2 2026, subject to regulatory approvals. Etsy will focus on its core marketplace, while eBay leverages its scale, cross-listing, shipping services and Authenticity Guarantee to accelerate Depop’s growth and expand fashion resale globally. The deal signals a key move in eBay’s C2C strategy to capture younger, fashion-forward buyers.

via PR Newswire|

#acquisition #business #depop

business16 days ago•1 min saved

eBay secures Depop buy to win over younger shoppers

eBay agreed to acquire Depop from Etsy for about $1.2 billion in cash, aiming to tap a young, active user base (Depop reports 7 million buyers with roughly 90% under 34) and boost its presence in the growing secondhand fashion market. Depop will retain its brand and platform, and the deal is expected to close in Q2. Etsy had previously bought Depop for $1.6 billion in 2021 and plans to use the proceeds for general corporate purposes.

via The Guardian|

#acquisition #business #depop

business16 days ago•2 min saved

Etsy sells Depop to eBay to refocus on its core marketplace

Etsy is selling Depop to eBay for $1.2 billion as it pivots back to its core marketplace; Depop, popular with Gen Z (about 90% of its 7 million active buyers are under 34), posted $1 billion in gross merchandise value in 2025. Etsy bought Depop in 2021 for $1.6 billion and has since divested other assets, as its growth slowed (2024 revenue up 2.2% YoY). Proceeds will support share buybacks while Etsy focuses on expanding the Etsy marketplace; the deal is expected to close in Q2 2026, and eBay hopes Depop will help attract younger buyers.

via The New York Times|

#business #depop #ebay

business16 days ago•7 min saved

eBay expands fashion resale with $1.2B Depop deal from Etsy

eBay will acquire Depop from Etsy for about $1.2 billion in cash, adding a leading Gen Z/Millennial-friendly C2C fashion marketplace to expand its resale and recommerce offerings. Etsy will focus on its core marketplace, Depop will keep its brand post-closing, and the transaction is expected to close in Q2 2026 pending regulatory approvals. The deal leverages eBay’s scale and services to accelerate Depop’s growth.

via Etsy|

#acquisition #business #depop

business16 days ago•2 min saved

eBay to buy Depop from Etsy for $1.2B, sparking a stock surge

eBay will acquire Depop from Etsy for about $1.2 billion in cash, enabling Etsy to focus on its core marketplace; Depop remains popular with younger users, especially under 34. The deal is expected to close in Q2, and Etsy stock rose about 14% after hours on the news, while eBay gained on its own earnings report. Etsy had bought Depop for roughly $1.62 billion five years ago as part of a broader “house of brands” strategy, a path it appears to be unwinding as it faces growth and macro headwinds and competition from larger marketplaces.

via CNBC|

#acquisition #business #depop

business2 years ago•5 min saved

The Cutthroat World of Secondhand Resale on Depop and Poshmark

The secondhand resale market has been booming since the pandemic, leading to more heated negotiations and occasionally ruthless bidding wars on platforms like Depop and Poshmark. Independent resellers are turning their one-time hobby into a job, sometimes even upselling items to take advantage of demand spikes. However, major retailers like Target and H&M are also trying to cash in on the resale boom, leading to increased competition. Despite this, some independent resellers doubt that the unique, curated experience of indie resale can be scaled.

via CNBC|

#business #competition #depop