Watchdog Bans Air France, Lufthansa, and Etihad Ads for Misleading Environmental Claims
Originally Published 2 years ago — by The Guardian
Advertisements from Air France, Lufthansa, and Etihad have been banned by the UK's Advertising Standards Authority (ASA) for misleading customers about the environmental impact of air travel. The ads, identified using artificial intelligence, made claims about sustainability and environmental commitment that could not be substantiated. The ASA ruled that the ads gave a misleading impression of the impact of air travel on the environment. This is the second time this year that Lufthansa and Etihad have violated UK marketing rules. Aviation accounts for about 2.5% of global CO2 emissions, and despite industry efforts, it continues to be a significant source of greenhouse gases.