All articles tagged with #cultural backlash
Victoria's Secret's recent fashion show aimed to introduce a more nuanced and inclusive image but ultimately reinforced traditional stereotypes of sexuality and beauty, reflecting a broader cultural shift back towards conventional gender norms and provocative advertising, despite efforts to rebrand as empowering.
American Eagle's campaign featuring Sydney Sweeney has sparked controversy over perceived racial undertones and accusations of promoting eugenics, amid broader cultural debates over 'wokeness' and traditional beauty standards, with both criticism and support emerging online.
American Eagle's campaign featuring Sydney Sweeney has sparked controversy over perceived racial undertones and accusations of promoting eugenics, leading to online backlash and accusations of 'wokeness' versus traditional values, amidst broader cultural debates.
Bud Light, facing declining sales after a controversial partnership with transgender activist Dylan Mulvaney, is hoping to make a comeback through Super Bowl ads and new partnerships. An expert believes the brand has an opportunity for redemption by returning to its original branding and serving its customer base. However, the company must tread carefully in the culture war, as another misstep could be the "death knell" for the brand.
Sales of Modelo Especial, a Mexican beer brand, have surpassed Bud Light, the top-selling beer brand in the US for over two decades, according to a recent analysis. The shift in sales comes amid a cultural backlash to a Bud Light advertisement featuring a transgender influencer. However, broad market trends were already favouring Modelo even before the controversy. Modelo and other Mexican beers have had a growing presence in the US, with about 80% of America's beer imports coming from Mexico. While Bud Light remains the top-selling beer brand so far this year, there is a chance that Modelo could surpass it by the end of 2023.