"Bud Light's Super Bowl Redemption: Can Star-Studded Ads Save the Brand?"

Bud Light, facing declining sales after a controversial partnership with transgender activist Dylan Mulvaney, is hoping to make a comeback through Super Bowl ads and new partnerships. An expert believes the brand has an opportunity for redemption by returning to its original branding and serving its customer base. However, the company must tread carefully in the culture war, as another misstep could be the "death knell" for the brand.