
Costco’s Unlikely CEO Bets Big on Bold, Bipartisan Moves
Ron Vachris rose from forklift driver to Costco CEO in 2024 and has steered the retailer toward visible, sometimes controversial positions—backing DEI policies and suing the Trump administration over tariffs. Analysts say Costco’s loyalty (more than 90% member renewal) and low turnover make it more resilient to blowback, allowing the company to take stands many peers avoid. The leadership emphasizes a bipartisan reputation and internal culture, helping Costco weather political headwinds while maintaining its value-focused brand.












