
Apple to Gain Market Share as 2026 Smartphone Slump Hits IDC Forecast
IDC forecasts the global smartphone market will fall 12.9% in 2026 to about 1.12 billion shipments due to rising memory chip prices, marking a record decline, but Apple and Samsung are expected to gain market share. The average selling price is seen rising about 14% to $523 as manufacturers push higher-margin models, with low-end Androids most affected. Apple recently posted a strong December quarter with iPhone revenue up about 23%, and analysts’ consensus on AAPL remains a Moderate Buy with roughly 12.7% upside to around $307.55.













