Why Brands Struggle with Cultural Relevance and Risky Marketing
Originally Published 4 months ago — by CNBC
Brands like American Eagle, Swatch, and others are facing backlash for insensitive advertising, highlighting a shift from outdated corporate playbooks to a need for genuine cultural understanding and empathy. While controversy can boost visibility, companies must balance attention-grabbing tactics with authentic connection to avoid alienating consumers and damaging their reputation.