
U.S. Homebuilders Cut Prices Amid Pessimism and Slight Confidence Boost
Home-builder confidence slightly increased in July amid ongoing weak demand, high interest rates, and economic uncertainty. Builders are offering significant incentives and price cuts—up to 5% on average—to attract buyers, with 38% reducing prices, the highest since 2022. Despite some optimism about current sales and future expectations, traffic from prospective buyers remains low, indicating a sluggish housing market that could impact home construction for the rest of 2025.
