A growing trend among Millennials and Gen Z involves renting out clothes and accessories through apps like Pickle, allowing users to earn money and access luxury items affordably, driven by economic pressures and a focus on sustainability.
Rent the Runway's stock is surging as the company projects a positive financial outlook for 2024, aiming to achieve break-even and free cash flow. Despite reporting a larger loss per share than expected in the fourth quarter, the company anticipates significant improvements and a milestone year ahead.
Japan Airlines is piloting a new service called Any Wear, Anywhere, which allows passengers flying to Japan to rent clothing for their trip, eliminating the need to pack clothes. The rented clothes are delivered to the traveler's hotel or vacation rental and are picked up for laundering when they leave. This service not only helps travelers travel lighter but also reduces carbon emissions by carrying less passenger baggage. Rentals start at $28, and the service aims to improve sustainability by extending the life of apparel and reducing waste.
Japan Airlines has launched a year-long trial of a service called Any Wear, Anywhere, which allows travelers to book a set of clothes that will be waiting for them at their hotel upon arrival. The clothes are then returned, washed, and reused. The airline believes this service could reduce carbon emissions by cutting down on the weight carried by its airplanes. The trial will assess the impact on weight savings and emissions reduction, taking into account the deliveries and laundering of the clothes. The response to the service has been positive, with requests from over 115 countries. If successful, Japan Airlines hopes to expand the service to other airlines and alliances worldwide.