
Wendy's Introduces Dynamic Surge Pricing for Menu Items
Wendy's plans to introduce surge pricing, similar to ride-sharing companies, where menu item prices will fluctuate based on demand, time, and location. The company aims to improve profits through digital menu boards that can update prices in real time and offer different menu items during specific parts of the day. Additionally, Wendy's has partnered with Cinnabon to introduce the Cinnabon Pull-Apart to its breakfast menu, available nationwide during breakfast hours, with a free giveaway on leap day.

