Wendy's Introduces Dynamic Surge Pricing for Menu Items
TL;DR Summary
Wendy's plans to introduce surge pricing, similar to ride-sharing companies, where menu item prices will fluctuate based on demand, time, and location. The company aims to improve profits through digital menu boards that can update prices in real time and offer different menu items during specific parts of the day. Additionally, Wendy's has partnered with Cinnabon to introduce the Cinnabon Pull-Apart to its breakfast menu, available nationwide during breakfast hours, with a free giveaway on leap day.
- Wendy's to launch surge pricing, dynamic pricing model similar to Uber USA TODAY
- Wendy's to roll out Uber-style surge-pricing, with menu prices fluctuating based on demand Fox Business
- Fast food restaurant chain to begin surge-pricing based on demand syracuse.com
- Surge pricing for your Frosty? Wendy's lunch rush could cost you more WPVI-TV
- Surge pricing for fast food? Wendy's planning to test 'dynamic' menu WCVB Boston
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