"Wendy's Introduces Cinnabon Pull-Apart to Breakfast Menu in Collaboration with Fast-Food Chain"

Wendy's is adding the Cinnabon Pull-Apart, a sweet breakfast option, to its breakfast menu, describing it as the "perfect complement to any of our savory breakfast items." The new offering is set to debut on February 26 and is aimed at further boosting Wendy’s breakfast business, which CEO Kirk Tanner sees as a significant opportunity for sales growth and margin acceleration. Wendy's reported a 6.1% increase in sales in 2023, with total revenues reaching $2.18 billion.